This may or may not be of interest to the non-entrepreneur or business-minded persona. So it goes.
Step one is brilliant. At least that’s what I think at first. Two days later? Fuck me that was silly. Two days after that? Maybe it wasn’t fuck silly but it hindsight shows alternatives with clear advantages.
“There is no linear evolution; there is only a circumambulation of the self.” Carl Jung. I heard this on a podcast a while ago. And it’s proving true true true.
What does there is no linear evolution mean?
So now I have these grandiose ideas. Which always feels like step one. Right? There’s that sparkle and uncertainty and surge of creative energy. There’s the unknown and the possibility. And I’ve noticed the way ideas which were initially brilliant have proven bastardly stupid—some of them. Not all. Some have proven resilient, solid from the get-go. But now, at an idea’s wild inception, I look suspiciously. I inspect inspect inspect.
What I’m finding is that inspection is good—homework, research, prudence, sleeping on it. But ultimately, in the end, inspection requires action. I mean after all the safety tests and simulations the damn ship must be put in the water. The storm must come. And be weathered.
I have all these ideas for law practice. Developing an expungement app to make things cheaper and easier for clients. Other states have them, just not Minnesota. Reversing the model of specialization, and offering myself as a generalist. Why, because this is really what millennials want. They don’t wanna a lawyer to sock them for the long haul. We millennials want a lawyer to say yea or nea, point us in the direction and then leave us alone. A $50 investment versus a couple grand.
But the conventional wisdom is specialization, specialization, specialization. The industrial revolution was founded on this key manufacturing principle. Specialization is essential. The rationale in professions like law and medicine is that expertise across all of the discipline is impossible. Why? Because as a generalist lawyer you’re always at a disadvantage compared to the guy who just does taxes. Or just does wills.
HelloDivorce, for example, is a new website that offers minimal legal guidance to an increasingly DIY generation of YouTubers.
Who knows. Keep plugging. One carbonated water at a time.